The complete Google Business Profile optimization checklist (2026 edition)
Field-tested GBP optimization steps from a Platinum Product Expert. NAP consistency, categories, photos, reviews, posts, attributes — what actually moves the needle.
Blog
Practitioner notes on local visibility.
Real-world GBP guidance from Kevin Pauls — Platinum Product Expert for Google Business Profile. Reinstatement playbooks, optimization frameworks, agency operations, and multi-location management.
Multi-location GBP management: surviving 50+ profiles
Operations playbook for franchise and multi-location brands managing Google Business Profiles at scale. Suspensions, rollups, scoping, reinstatement.
How to recover a suspended Google Business Profile (a Platinum Product Expert's playbook)
A step-by-step guide to GBP reinstatement from a Platinum Product Expert. What to do in the first 24 hours, what to gather, and what mistakes kill appeals.
White-label GBP management: how to run a GBP-focused agency without building your own platform
For agencies offering local SEO services. The case for white-label GBP management vs. building in-house, and what to look for in a platform.