Real-world GBP guidance from Kevin Pauls, Platinum Product Expert for Google Business Profile. Reinstatement playbooks, optimization frameworks, agency operations, and multi-location management.
A practitioner playbook for GBP reinstatement: the appeals tool, the evidence Google actually wants, the appeal text that works, and why 2026 is about brand trust.
Field-tested GBP optimization steps from a Platinum Product Expert. NAP consistency, categories, photos, reviews, posts, attributes, and what actually moves the needle.
Operations playbook for franchise and multi-location brands managing Google Business Profiles at scale. Suspensions, rollups, scoping, reinstatement.
For agencies offering local SEO services. The case for white-label GBP management vs. building in-house, and what to look for in a platform.