Real-world GBP guidance from Kevin Pauls, Platinum Product Expert for Google Business Profile. Reinstatement playbooks, optimization frameworks, agency operations, and multi-location management.
Creating a new Google Business Profile is not hard, but doing it in a way that avoids the mistakes that turn into suspensions later takes deliberate attention at every step. A practitioner walkthrough from a Platinum Product Expert.
A practitioner walkthrough of Google Business Profile verification methods. Video verification has become the default for most categories, and the three things Google looks for in the video shape whether the profile ever performs.
What Google has published about local ranking, what practitioners observe in audits, and what is still unverified inference. An honest field guide to local pack ranking factors in 2026.
Locksmith is one of the most-scrutinized Google Business Profile categories that exists. The fake-address tactics that defined the category for years are gone; what works now is a different operational discipline. The honest playbook.
Roofing is a high-commercial-intent local category where each conversion can be worth tens of thousands. That economic value attracts both real operators and operators who run storm-chaser tactics on the GBP. The honest playbook for the trade.
There is no single cause of a Google Business Profile suspension. There are several recurring patterns, several distinct suspension states, and a diagnostic order for telling them apart. This is the prevention companion to the reinstatement playbook.
An audit-first framework for local SEO. The brand-trust signals to read before you edit anything on a GBP, the inconsistencies that cause silent underperformance, and the order to fix them in.
A practitioner playbook for GBP reinstatement: the appeals tool, the evidence Google actually wants, the appeal text that works, and why 2026 is about brand trust.
Field-tested GBP optimization steps from a Platinum Product Expert. NAP consistency, categories, photos, reviews, posts, attributes, and what actually moves the needle.
Operations playbook for franchise and multi-location brands managing Google Business Profiles at scale. Suspensions, rollups, scoping, reinstatement.
For agencies offering local SEO services. The case for white-label GBP management vs. building in-house, and what to look for in a platform.