Built by someone running an agency.
Backed by a Platinum Google Product Expert.
Local Visibility Lab is a Simple SEO Marketing product. The community has been running for years. The SaaS is where the practitioner work became a platform.
Kevin Pauls — Founder, Simple SEO Marketing
I run Simple SEO Marketing, a small agency focused on local SEO and Google Business Profile optimization. I'm also a Platinum Product Expert for Google Business Profile — Google's top-tier recognition within their Product Experts program, awarded to a small global cohort of practitioners who've demonstrated deep expertise across the GBP ecosystem. Local Visibility Lab is where both of those things converge.
I built Local Visibility Lab to solve the problems my agency was hitting every day: managing multiple profiles without losing track of changes, handling review response at scale, and dealing with the suspensions that are an unavoidable reality if you manage enough profiles. The internal tooling I built for my own use became the platform. It still runs my agency's work — that's the point.
The reinstatement service is real. An experienced appeals team handles each case through a structured process — documenting the business, evaluating the evidence, and preparing the submission. Our AI documentation evaluator checks uploaded evidence against Google's guidelines before anything goes in, so you know what you're working with. On complex cases where the situation calls for deeper expertise, I provide direct guidance and assistance to the team. I won't promise outcomes — this is Google — but I'll tell you honestly what your evidence looks like before it gets submitted.
I try to run this company the same way I'd want to work with a vendor: transparent pricing, no hidden fees, and a community where the conversation is real and not curated. If you have a question I can answer directly, reach out directly.
The community came first.
Local Visibility Lab started as a paid community of GBP practitioners — agency owners, consultants, and multi-location operators who wanted a place to work through real problems together. The weekly group consulting calls have been running for years. Members bring real profiles, real suspensions, and real optimization questions, and we work through them on air. That's not a feature — it's what the brand is built on.
The SaaS is an expansion of that brand, not a replacement for it. The platform gives community members the tooling to act on what they learn. Community access is bundled into the Growth tier and above — six or more profiles, and it's included.
A Simple SEO Marketing product.
Local Visibility Lab is a product of Simple SEO Marketing, a small agency focused on local SEO and Google Business Profile optimization. Simple SEO Marketing is where the tooling started — internal systems built to manage client profiles at scale — and Local Visibility Lab is where that tooling became a product.
The agency and the platform share the same owner, the same focus, and the same practical orientation: figure out what actually moves the needle on local visibility, build toward it, and be honest when something is uncertain. Simple SEO Marketing is still running client work. Local Visibility Lab is the public-facing version of what that work produced.
What we believe.
Practitioner-built
Every feature exists because we hit the problem ourselves. There are no speculative roadmap items here — just tools we needed and built.
Honest framing
We won't promise outcomes that Google controls. Reinstatement success, ranking improvements, review velocity — we can tell you what we've seen and what the data says, not what you want to hear.
Transparent pricing
Sliding scale, fully public, no surprise fees. You can calculate your cost before you sign up, and the number you see on the calculator is the number on your invoice.
Practitioners answering practitioners
Community calls run weekly. Real profiles, real questions, real cases worked through on air. No scripted content, no pre-recorded answers — just live problem-solving.
Stop guessing. Start measuring.
Set up takes minutes. Profiles you add start getting monitored immediately.